Alan Lim

Alan is a seasoned aviation professional with more than a decade of management consulting and industry experience. He is a trusted advisor to the firm's clients, and is well-versed in strategic business planning, market research and demand forecasting, business process improvement, and investment due diligence. He co-leads the firm's Mobility practice and is also a key member of its Airline practice.

Alan started his career with Singapore Airlines, working in the commercial, operations, and strategy departments. In particular, he was one of the pioneer members of the airline’s Business Transformation team, where he helped to kickstart its three-year long transformation program. He has broad expertise across the aviation value chain across multiple geographies in Asia, Europe, and Australia.

Prior to Alton, Alan was a management consultant with Partners in Performance, an implementation-focused consultancy, where he helped clients to identify and implement various business improvement opportunities across the aviation, hospitality, and manufacturing industries.

Alan earned his BS in Economics from University College London and his Master of Science in Financial and Managerial Economics from HEC Paris.