Feasibility Study and Business Plan for European Commercial Engine MRO Market Entry
A European military engine OEM and MRO was facing a declining market for the engine models that it maintained and needed to pivot to new products and services.
Our Approach
Alton performed comprehensive market research and analysis to identify where favorable supply / demand dynamics existed to transition from a military to commercial engine MRO supplier. We identified the business processes required to support commercial airlines, developed a bankable business plan, designed a sales and marketing strategy, sourced a new MRO IT solution, helped secure outside repair and parts supply vendor agreements, and designed the shop floor layout to ensure a competitive turn-around-time.
Successful Outcome
Client leveraged the business plan designed by Alton (and brand equity) to successfully obtain the funding required to build the new engine shop and test cell, and obtain the required tooling, inventory, and OEM licenses.
