Airline and Airport Software and Technology Market Dynamics Analysis for a Leading OEM
Alton was engaged by a large, global technology OEM seeking to better understand the connected airline and airport software and technology space to develop a path for success in the sector.
Our Approach
Leveraging its domain expertise, Alton provided the client with a comprehensive analysis of the “connected airport” and “connected airline” software and technology space, divided into two key deliverables:
- Market Assessment: Alton performed an in-depth market assessment, providing recommendations on priority markets and opportunities. The assessment included an analysis of demand, current and future and trends, competitive landscape, pain points, adoption drivers, and pricing considerations for each technology solution.
- Market Sizing: Based on insights from the market assessment, Alton also developed a detailed five-year market forecast of the addressable markets for each technology solution. Bottom-up sizing and forecast was developed based on a combination of Alton’s market forecasts, industry databases, as well as an assessment of the client’s current product capabilities.
Successful Outcome
Armed with detailed addressable market forecasts, suggested priority market segments, and insights direct from senior industry stakeholders, our client was able to identify the most attractive segments for potential penetration within the connected airport and connected airline software and technology space.
