Alton Aviation Consultancy welcomes new Managing Director, Jeffrey Goh
New York, USA, June 02, 2026: Alton Aviation Consultancy is pleased to announce the appointment of Jeffrey Goh as a Managing Director in its Singapore office, where he will strengthen the firm’s global airline advisory practice.
Jeffrey brings more than 30 years of international aviation experience across airline leadership, alliance strategy, industry engagement and commercial transformation.
Adam Cowburn, Managing Director at Alton Aviation Consultancy, says: “We are delighted to welcome Jeffrey to Alton’s senior team, strengthening our ability to serve airline clients around the world with strategic, well-informed advisory services. His deep experience and knowledge of the challenges and opportunities facing the sector will be hugely beneficial to clients navigating an increasingly competitive market.”
Jeffrey adds: “Alton has built a strong reputation for combining deep aviation and aerospace expertise with practical, results-oriented advisory support. I’m pleased to be part of the firm at a time of significant change for airlines globally and look forward to providing clients with strategic counsel, while working alongside a fantastic team of advisors.”
Prior to Alton, Jeffrey served as Group Chief Executive Officer at Gulf Air Group and before that served as Chief Executive Officer at Star Alliance, leading a period of strategic growth and digital transformation. At the Gulf Air Group, he was instrumental in the network recalibration and customer experience transformation of the airline. During his tenure at Star Alliance, he worked closely with member airline CEOs and leadership teams across network strategy, alliance development, customer experience, and operational collaboration.
Previously, he held senior leadership positions at the International Air Transport Association (IATA), where he represented airline interests and led industry engagement on policy, regulation, sustainability, and aviation development initiatives.
The announcement comes as Alton continues enhancing its capabilities and expertise to it support growing demand from airline clients navigating a complex operating environment while pursuing long-term growth.
About Alton Aviation Consultancy:
Alton Aviation Consultancy is a global advisory firm serving the aviation and aerospace industries. The firm was founded by veteran aviation industry executives, globally recognized for their thought leadership, quantitative analytics, and innovative solution development. The firm offers full value chain coverage with clients including airlines, manufacturers, MRO and aftermarket service providers, lessors, and the broader financial and investment community.
With presence in New York, Dublin, London, Dubai, Hong Kong, Beijing, Tokyo, and Singapore, Alton’s diverse team of professional advisors bring a global perspective with deep regional expertise across the entire aviation value chain to its client engagements. Typical client engagements include strategy and business plan development, operational performance improvement, restructuring, and transaction support.
