{"id":9551,"date":"2022-03-10T06:32:36","date_gmt":"2022-03-10T11:32:36","guid":{"rendered":"https:\/\/alton.flatworldinfotech.com\/?post_type=case-studies&#038;p=9551"},"modified":"2022-10-12T03:29:21","modified_gmt":"2022-10-12T07:29:21","slug":"market-entry-strategy-for-evtol-oem","status":"publish","type":"case-studies","link":"https:\/\/altonaviation.com\/es\/case-studies\/market-entry-strategy-for-evtol-oem\/","title":{"rendered":"<p>Estrategia de entrada al mercado para eVTOL OEM<\/p>"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9551\" class=\"elementor elementor-9551\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73d0b17 e-container--column e-container\" data-id=\"73d0b17\" data-element_type=\"container\">\t\t<div class=\"elementor-element elementor-element-d684dd6 e-container--row e-container\" data-id=\"d684dd6\" data-element_type=\"container\">\t\t<div class=\"elementor-element elementor-element-0ec4275 e-container--column e-container\" data-id=\"0ec4275\" data-element_type=\"container\">\t\t\t\t<div class=\"elementor-element elementor-element-308859d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"308859d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:-webkit-box;display:-ms-flexbox;display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-container>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow,0)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1317a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"ec1317a\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Estrategia de entrada al mercado para eVTOL OEM<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3422bbd elementor-widget elementor-widget-spacer\" data-id=\"3422bbd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-container{--container-widget-width:100%}.e-container>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));-ms-flex-item-align:stretch;align-self:stretch;-ms-flex-negative:0;flex-shrink:0}.e-container>.elementor-widget-spacer>.elementor-widget-container,.e-container>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-container>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf662c elementor-widget elementor-widget-text-editor\" data-id=\"bcf662c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Un OEM de eVTOL planeaba desarrollar un modelo de negocio de vuelos interurbanos\/intraurbanos para servicios de transporte utilizando su modelo de avi\u00f3n, as\u00ed como otros modelos de eVTOL en el mercado. Alton fue contratado para realizar una serie de estudios para desarrollar una hoja de ruta para la entrada del OEM en el mercado eVTOL.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d23f1 elementor-widget elementor-widget-heading\" data-id=\"06d23f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nuestro enfoque<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a36364 elementor-widget elementor-widget-text-editor\" data-id=\"9a36364\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Alton proporcion\u00f3 un an\u00e1lisis de cuatro frentes, que cubre cada faceta de la estrategia de comercializaci\u00f3n y el proceso de planificaci\u00f3n comercial de un OEM. Las tareas clave incluyeron:<\/p>\n<ul>\n<li>Descripci\u00f3n general del mercado de la aviaci\u00f3n: Alton brind\u00f3 una descripci\u00f3n general amplia del mercado de la aviaci\u00f3n, as\u00ed como informaci\u00f3n clave relacionada con el floreciente espacio eVTOL. Esto incluy\u00f3 un an\u00e1lisis del mercado de helic\u00f3pteros y transporte a\u00e9reo comercial y una inmersi\u00f3n profunda en los modelos de negocios de aeropuertos, aerol\u00edneas, arrendadores, OEM y MRO para comprender los grupos de ganancias, las tendencias de la industria y el panorama futuro del mercado.<\/li>\n<\/ul>\n<ul>\n<li>Formulaci\u00f3n de modelos de negocio: centr\u00e1ndose en el mercado de eVTOL, Alton analiz\u00f3 las regulaciones cr\u00edticas y sus cronogramas, as\u00ed como el panorama competitivo. \u00bfSe desarroll\u00f3 un plan de ejecuci\u00f3n detallado de acuerdo con los hitos clave establecidos por la NASA y otros pa\u00edses? Hojas de ruta de movilidad a\u00e9rea urbana. Para el cliente se planific\u00f3 una estructura organizativa que abarca diez a\u00f1os y que comprende diez funciones diferentes.<\/li>\n<\/ul>\n<ul>\n<li>Estudio de demanda de mercado: Alton desarroll\u00f3 un modelo para el mercado de taxis a\u00e9reos para una ciudad espec\u00edfica de Estados Unidos. El modelo tuvo en cuenta la din\u00e1mica de la oferta y la demanda de varias opciones de transporte y pronostic\u00f3 la participaci\u00f3n que los eVTOL podr\u00edan tener en el mercado. Adem\u00e1s, Alton tambi\u00e9n evalu\u00f3 la receptividad social de los servicios de taxi a\u00e9reo en ese mercado y proporcion\u00f3 un an\u00e1lisis de sensibilidad sobre el tama\u00f1o del mercado direccionable basado en posibles cambios positivos\/negativos en la receptividad social.<\/li>\n<li>Evaluaci\u00f3n de operaciones: Alton examin\u00f3 las operaciones de planificaci\u00f3n de vuelos programadas y bajo demanda, incluidos los procesos y modelos de red para la aviaci\u00f3n comercial, de negocios y general. La gesti\u00f3n de disrupciones fue otro foco clave de la tarea en la que Alton prepar\u00f3 estudios de casos sobre varias aerol\u00edneas y desarroll\u00f3 el enfoque que deber\u00eda adoptar el cliente. Adem\u00e1s, se analiz\u00f3 la eficiencia de los viajes, el control de inventario y la fijaci\u00f3n de precios para diferentes modelos de negocio en los sectores de aviaci\u00f3n comercial y de negocios.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"elementor-element elementor-element-0f89d72 e-container--column e-container\" data-id=\"0f89d72\" data-element_type=\"container\">\t\t\t\t<div class=\"elementor-element elementor-element-378d994 elementor-widget elementor-widget-image\" data-id=\"378d994\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/altonaviation.com\/wp-content\/uploads\/elementor\/thumbs\/airport-pic-puo19e9inx4zhttk0jo4u1lqveqdvbaxzcvdy0dx8w.jpg\" title=\"foto-aeropuerto\" alt=\"foto-aeropuerto\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c2258c e-container--row e-container\" data-id=\"5c2258c\" data-element_type=\"container\">\t\t<div class=\"elementor-element elementor-element-77d4943 e-container--column e-container\" data-id=\"77d4943\" data-element_type=\"container\">\t\t\t\t<div class=\"elementor-element elementor-element-4f8de4c elementor-widget elementor-widget-heading\" data-id=\"4f8de4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Resultado exitoso<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb4fe2 elementor-widget elementor-widget-text-editor\" data-id=\"2cb4fe2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Alton proporcion\u00f3 al cliente una evaluaci\u00f3n exhaustiva del sector eVTOL en r\u00e1pida evoluci\u00f3n, incluido un estudio de demanda del mercado, una estrategia de comercializaci\u00f3n y consideraciones de planificaci\u00f3n comercial, posicionando de manera \u00f3ptima al cliente para ejecutar su hoja de ruta para ingresar al mercado eVTOL.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t<\/div>","protected":false},"featured_media":14025,"template":"","meta":{"inline_featured_image":false},"categories":[],"tags":[],"class_list":["post-9551","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Entry Strategy for eVTOL OEM | Alton Aviation Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altonaviation.com\/es\/case-studies\/market-entry-strategy-for-evtol-oem\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Entry Strategy for eVTOL OEM | Alton Aviation Consultancy\" \/>\n<meta property=\"og:description\" content=\"An eVTOL OEM was planning to develop an inter-city\/intra-city flight business model for transportation services using its aircraft model as well as other eVTOL models in the market. 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